Patient Demographic: Women ages 21 to 60 suffering from FSD following a hysterectomy

Study Specifics: TPRA’s services were enlisted to enroll at least 300 new patients after the Sponsor’s initial $500,000 print and public relations campaign yielded only 134 patients during a 9-month period at a cost of $3,731 per patient. TPRA’s objective was to complete the study within six months.

Recruiting Plan: TPRA used local daytime network television advertising in combination with TPRA’s Q-filter™ recruiting system that features TPRA-connect™.

Study Statistics: Beginning the week of May 9, 2005, TPRA initiated five advertising waves of two weeks in length covering 37 U.S. site markets, with each market receiving one wave of advertising. The Sponsor reports that study enrollment was completed on time.